A. Purpose & Scope
We, Ardour Analytics Private Limited (“Company” / “we” / “our” / “us”), are committed to protecting the privacy of the information provider (“you” / “your”). This privacy policy (“Privacy Policy”) explains how the Company may collect, use, share, transfer and disclose your data through https://www.ardouranalytics.com/ and associated mobile applications, the Fundly App, devices, products, services and applications (the “Website”).
This Privacy Policy forms an integral part of our General Website Terms. The Company reserves the right to change this Privacy Policy at any time. By visiting our Website and/or using the services, you agree to be bound by the terms of this Privacy Policy and consent to collecting, storing, processing, transferring, and sharing your personal information with third-party service providers.
This Privacy Policy is provided in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act 2000 (IT Act), and the IT (SPDI) Rules 2011, as applicable.
B. Collection of Information
Unless the context otherwise requires, “Personal Information” means any information that relates to a natural person which, either directly or indirectly, is capable of identifying such person, including:
- Name, job title, postal address, phone number, email address
- Officially valid documents for KYC compliance
- Friends/family contact info for marketplace delivery
- Business information and contractual data
- User ID, password and security information
- Search/shop history and cart activities
- Credit history and financial information
- Device permissions including contacts and location
- Litigation or other legal proceedings information
- Health information for special assistance needs
- Job application details (experience, qualifications)
- Visit history to premises and websites
- IP addresses, browser info, IMEI, MAC address, cookies
- Profile photo and name
- Feedback, complaints, chat interactions
- GPS location and Wi-Fi/cell tower information
- Professional association/union memberships
- Personal health data
We may collect information when you visit or enquire on our Website, at personal meetings, from sellers on our marketplace, from delivery agents, and from companies providing fraud prevention, credit risk, and money laundering services.
Registration is optional but required to use our services. You are responsible for ensuring any third-party personal information you share with us is accurate and shared with proper authority.
C. Use & Processing of Data
The information collected may be used for:
- 1Verifying your identity and eligibility to access services
- 2Providing solutions and services you have requested
- 3Developing and improving products and services
- 4Order fulfillment, delivery, payment processing
- 5Recommending products and services of interest
- 6Managing business relationships (payments, accounting, billing)
- 7Complying with legal and compliance obligations (export laws, money laundering, fraud prevention)
- 8Assessing and managing credit risks using scoring
- 9Preventing and detecting fraud and misconduct
- 10Allowing you to create a profile on our Website
- 11Analysing and improving our services and communications
- 12Securing access to our systems and preventing threats
- 13Monitoring compliance with our policies and standards
- 14Regulatory reporting and audits
- 15Enabling lenders and financial institutions to offer loan products
- 16Enabling vendors/service providers to deliver subscribed services
- 17Complying with court orders and defending legal rights
- 18Publishing customer reviews on our Website
- 19Handling requests, enquiries and complaints
- 20Sending newsletters, promotions and service updates
- 21Conducting customer satisfaction surveys
- 22Responding to judicial process and law enforcement
D. Disclosure & Transfer of Personal Information
We may share your Personal Information with lending partners, banks, financial institutions, associates, and service providers for the following purposes:
- To carry out services on behalf of the Company under contract
- To lending partners and financial institutions for loan/banking products
- For fulfilling orders, delivering packages, processing payments
- To marketplace sellers for orders placed through our platform
- In any manner permitted under applicable law
- To comply with any local or foreign legal process
- To respond to requests from public/government authorities
- To enforce our General Website Terms and policies
- To protect the rights or property of the Company and others
- To collect confidential customer feedback on our services
- With fraud/crime prevention and credit risk service providers
- With third parties to whom we assign or novate rights/obligations
- With courts, law enforcement agencies, regulatory bodies or lawyers
- With third-party service providers processing data on our behalf
We may also share information with third parties and investors in connection with potential acquisitions, mergers, or asset sales. Your personal information is retained as long as your account is active or as required by applicable law.
E. Social Media Sharing Feature
We may be available on social media platforms where you can connect with us. When you do, information you share may be visible to your friends or the general public, depending on your social media privacy settings.
F. Security
We have adopted industry-standard security measures to maintain the safety of your Personal Information. All electronic financial transactions are covered by encryption technology. Personal data is stored on secured servers protected by passwords and firewalls. However, no electronic transmission is perfectly secure — by using our services you accept inherent internet security risks. The Company will not be held responsible for security breaches unless it has been grossly or willfully negligent.
G. General
- 1Personal Information is primarily stored electronically; some data may be in physical form.
- 2The Company is not responsible for loss, damage, or misuse of Personal Information due to Force Majeure Events (sabotage, fire, flood, war, computer hacking, etc.).
- 3We are not responsible for the security or privacy of information collected by third-party websites linked from our services.
- 4You have the right to review, access, and modify Personal Information maintained about you, subject to verification and applicable laws.
- 5You may withdraw consent by emailing grievance@fundly.ai. Note: withdrawal is prospective only and may result in discontinuation of services.
- 6You can request deletion of Personal Information by emailing grievance@fundly.ai. Certain data cannot be deleted as required by law.
H. Your Rights & Grievance Officer
For any questions regarding this Privacy Policy or the use of your Personal Information, contact our Grievance Officer:
Megha Acharya
Grievance Officer
I. Changes to This Privacy Policy
The Company reserves the right to revise and update this Privacy Policy at its sole discretion. Any revisions will be effective from the date of posting on the Website and will apply to all information collected both prior to and following the effective date.